vibi+® Featured in Today’s Grocer

Prebiotic Hydration that Tastes Great, Too!

Today’s contemporary consumer leads an active lifestyle, which means they’re on-the-go, often juggling the demands of home, work and recreational interests, too. In addition to prioritizing health, they’re also looking for a beverage that tastes great! vibi+ (pronounced v-ih-bee – plus) delivers with a great-tasting, ready-to-drink beverage that’s also rich in prebiotic fiber.

Why the need for prebiotic fiber? Ninety-five percent of all Americans don’t get enough fiber in their diet, a factor which impacts overall gut health. If you think of your gut as a garden where the probiotics are the seeds and the prebiotics the fertilizer, one needs the other to thrive. By feeding the probiotic bacteria, the prebiotics help the good bacteria to flourish, creating a beneficial state of equilibrium in the gut. vibi+ helps to close the fiber gap with every bottle containing 8 grams of fiber, 27% of the daily recommendation.

The prebiotic fiber in vibi+ is polydextrose which assists digestive health by stimulating the growth of pre-existing benefit ill bacteria in the digestive system such as bifidobacterial and lactobacilli. Since 70-80% of our immune cells are in the digestive system, improving digestive health can also help to improve immunity. In addition to supporting the immune system and digestive health, vibi+ also supports the absorption of minerals and helps to curb appetite. The new beverage is available in 3 delicious flavors including Orange Mango, Blueberry Pomegranate Acai and Strawberry Kiwi. It has a suggested retail price of approximately $2.49.

This article originally appeared in Today’s Grocer vol. 62 no. 10